Three Tier

Bernie Lubbers a.k.a. "The Whiskey Professor" of Heaven Hill Distilleries

April 26, 2020 Three Tier Podcast Feat. Bernie Lubbers of Heaven Hill Distilleries Season 1 Episode 1
Three Tier
Bernie Lubbers a.k.a. "The Whiskey Professor" of Heaven Hill Distilleries
Chapters
1:24
From Stand-Up Comic to The Whiskey Professor: How Bernie Got into the Booze Biz
13:53
What is a typical day like in the life of Bernie Lubbers?
24:24
Being a Brand Ambassador in the Age of COVID-19
30:25
The Future of Bourbon and Bourbon Tourism
Three Tier
Bernie Lubbers a.k.a. "The Whiskey Professor" of Heaven Hill Distilleries
Apr 26, 2020 Season 1 Episode 1
Three Tier Podcast Feat. Bernie Lubbers of Heaven Hill Distilleries

Known as “The Whiskey Professor”, Bernie Lubbers is the Whiskey Ambassador for the family owned and operated Heaven Hill Distillery located in Bardstown and Louisville, KY.  Producers of Evan Williams, Elijah Craig, Larceny, Henry McKenna, Parker’s, and other American Whiskeys, Heaven Hill is the largest American Family owned distillery in the U.S., and their Bernheim Distillery is the world’s largest single site bourbon distillery producing 1300 barrels every day.  With over 1.7 million barrels aging in their 59 Rickhouses; roughly 20% of the world’s bourbon supply. 
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Three Tier is hosted by Jacob Gluck, who is also the Founder and CEO of Goza Tequila--a premium, hand-crafted tequila distilled in the highlands of Jalisco.
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Bernie hosts the popular website; www.whiskeyprof.com, and wrote a book on the subject which is in its Third Edition from Blue River Press; “Bourbon Whiskey – Our Native Spirit”.  Bernie was recognized by writer/author Fred Minnick as “The person that single handedly brought Bottled In Bond whiskey back to the forefront.” Twice in 2009, & 2016, Bernie has been named the top Bourbon Ambassador of the United States and went on to be named the top Bourbon Ambassador of the WORLD in Whisky Magazine’s highest honor of their Icons Of Whisky Awards.                     

With his Fellow Kentucky Bluegrass Music pickers, he has written and performs a live music show/whiskey tasting called; “Bourbon Thru Bluegrass” where folks get to sample whiskies from the style of the 1700’s, through the 1800’s, & then the single barrel and small batch bourbons of today. All throughout the tasting folks simultaneously hear bourbon history paired with live bluegrass music to help bring bourbon stories and history alive. They have appeared with this on the Direct-TV Documentary called Bourbontucky, (available on itunes).                 

Show Notes Chapter Markers

Known as “The Whiskey Professor”, Bernie Lubbers is the Whiskey Ambassador for the family owned and operated Heaven Hill Distillery located in Bardstown and Louisville, KY.  Producers of Evan Williams, Elijah Craig, Larceny, Henry McKenna, Parker’s, and other American Whiskeys, Heaven Hill is the largest American Family owned distillery in the U.S., and their Bernheim Distillery is the world’s largest single site bourbon distillery producing 1300 barrels every day.  With over 1.7 million barrels aging in their 59 Rickhouses; roughly 20% of the world’s bourbon supply. 
---
Three Tier is hosted by Jacob Gluck, who is also the Founder and CEO of Goza Tequila--a premium, hand-crafted tequila distilled in the highlands of Jalisco.
---
Bernie hosts the popular website; www.whiskeyprof.com, and wrote a book on the subject which is in its Third Edition from Blue River Press; “Bourbon Whiskey – Our Native Spirit”.  Bernie was recognized by writer/author Fred Minnick as “The person that single handedly brought Bottled In Bond whiskey back to the forefront.” Twice in 2009, & 2016, Bernie has been named the top Bourbon Ambassador of the United States and went on to be named the top Bourbon Ambassador of the WORLD in Whisky Magazine’s highest honor of their Icons Of Whisky Awards.                     

With his Fellow Kentucky Bluegrass Music pickers, he has written and performs a live music show/whiskey tasting called; “Bourbon Thru Bluegrass” where folks get to sample whiskies from the style of the 1700’s, through the 1800’s, & then the single barrel and small batch bourbons of today. All throughout the tasting folks simultaneously hear bourbon history paired with live bluegrass music to help bring bourbon stories and history alive. They have appeared with this on the Direct-TV Documentary called Bourbontucky, (available on itunes).                 

From Stand-Up Comic to The Whiskey Professor: How Bernie Got into the Booze Biz
What is a typical day like in the life of Bernie Lubbers?
Being a Brand Ambassador in the Age of COVID-19
The Future of Bourbon and Bourbon Tourism